How Can Digital Technology In Freight Forwarding Help Pricing Teams
The shipping industry is one of the oldest industries, but it is still struggling to catch up with digitalisation and innovation. While many freight Melbourne to Brisbane companies are taking advantage of the latest tech trends, others are still lagging behind in terms of technology and services offered.
The freight forwarding industry has also been slow in adopting new technologies, but this is changing rapidly. Many well-known companies have started incorporating digital solutions into their operations to improve accuracy and efficiency.
How Digital Technology Helps Freight Forwarding Pricing Teams
Accuracy
Data accuracy is key in pricing in freight Melbourne to Brisbane industry. Accurate data can help you make better decisions, be more competitive and efficient and ultimately improve your profitability.
- Accuracy with respect to the current state of affairs: It is necessary that you gather accurate information and analyse it well before making any pricing decision. This will help you keep up with competitors’ prices for similar services.
- For instance, if a competitor prices their trucking services at $0.10 per mile but you charge $0.07 per mile based on inaccurate data from last month (when rates were lower), then your clients may leave for the competitor who offers better value for money.
Efficiency
In addition to enhancing the quality of work, digital technology also enables efficiency. There are many ways in which it can be used to automate processes and reduce time spent on tasks or mistakes that humans commonly make.
For example, when using a digital platform to communicate with suppliers, you can send them requests for quotations. The software will automatically capture all information that is needed for the quote request and send it out.
You won’t have to copy-paste anything manually anymore! The supplier gets an automated invitation as well as instructions on what they need to do next, so there is no chance of missing important details or making errors while filling in a form.
Another way in which digital technology helps with efficiency is through collaboration across departments within your organisation as well as with your suppliers and customers.
Infrastructural support
The need for an effective and secure data storage solution is very important. An organisation needs a robust infrastructure that can handle high volume data and enable efficient management of customer records.
The use of cloud technology enables you to leverage on the benefits of storing your data in the cloud, which includes:
- Data security - The security measures implemented by companies using this technology are highly effective and have been proven over time to protect your data from hackers as well as other threats like natural disasters.
- Availability - The company will be able to access their information through any device connected to the internet, at any time and place without having to worry about disruptions caused by poor internet connectivity or issues with hardware devices such as laptops or smartphones breaking down unexpectedly when you're on the move (this happens more often than not!).
Relevant data insights
Digital technology can help you understand your customers better. Data analytics can help you gain insights into how to improve your pricing strategy, service offering and marketing strategy based on new data that is generated from digital interactions with customers.
This can help you build a deeper understanding of their needs and preferences, which in turn will make it easier to tailor services that are more likely to meet their expectations. This could mean providing them with more value for money or providing a higher level of service than competitors do at the same price point.
Conclusion
It’s a huge value booster for pricing teams as it ensures that they have all the relevant data insights and infrastructural support at hand. The freight Melbourne to Brisbane industry has witnessed that digital technology is on its way to changing the face of shipping and logistics, but it’s not just about technology—it’s also about implementing processes, hiring the right people with knowledge of both technology and business, training employees on how to use these tools, and making sure they don’t become obsolete anytime soon!
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